Magenta Sky and GDPR

The General Data Protection Regulation (GDPR) is a new EU law that will come into effect on 25 May 2018.

This information is to enable you to be updated and made aware of how myself Susan Yeates and my business Magenta Sky is adhering to the GDPR.

There are six areas to GDPR

1. Lawful reason for collecting data (being fair & transparent)

2. Use data only for what it was collated for

3. Only collect necessary data

4. Keep data accurate & up-to-date.

5. Only keep data for period necessary

6. Protect data

6.a Accountability

1. Lawful reason for collecting data.

Magenta Sky collects data to enable communication between myself and my clients to enable me to teach art and printmaking classes and courses both online and in person and to make clients aware of new products such as books, prints and courses as well as forthcoming exhibitions.

2. Use data only for what it was collated for

Your data is used for me to plan your class or to enable me to contact you to keep you updated about the classes you are attending, what you have studied with me and any future classes you have displayed an interest in.

You may also have signed up to the website newsletter to receive updated information and special offers. Or you may have signed up to receive a free gift such as a linocutting factsheet. In which case the only data I may have is your name and email address and only your email address will be used in order for you to receive the information you have opted into receiving and keeping you up to date with additional offerings.

3. Only collect necessary data

Magenta Sky collects the following data;

Email, phone and address contact details

4. Keep data accurate & up-to-date

If you opt out to be contact by Magenta Sky this will be implemented as soon as possible. Some of your details may remain in our system for Tax Record Purposes.

5. Only keep data for period necessary

For Tax reasons some data such as receipts of your payment for classes and contact details will need to be kept until they are legally no longer required

Photos can be classed as data…

Previously if you completed a feedback form / booking form for in-person printmaking or art courses, your consent for me to take photos in class and to use them was included in this. I would have also verbally received consent for photos to be taken and used in marketing materials and on social media such as Facebook. I am updating this procedure now to be more explicit. Booking and registration forms (on and offline) will now all have a ‘photo’ section to explain why I take the photos, how they are stored and where they may be used.

6. Protect data

Your data is not shared with others (consented photos maybe used to advertise Magenta Sky). If you have signed up to any of my online courses, booked a class or joined the email newsletter then your email address is stored within the relevant website accounts ( for online courses, for email marketing / course correspondence and my wordpress website for the Introduction to Printmaking online course) which are password protected. All data is safely stored away from public access.


Thank you for reading and please remember that if you are on any of my mailing lists (via mailchimp) then you can subscribe at any time by clicking the unsubscribe link on the footer of the email.

Please feel free to email me on if you have any questions regarding your personal data.